Most Respected Brand in Real Estate - CENTURY 21

WHY IS THE CENTURY 21® SYSTEM
THE BEST KNOWN BRAND IN THE BUSINESS?

WE'VE GOT THE MOST TRUSTED, MOST DEVOTED,
MOST GIT 'ER DONE AGENTS N THE PLANET.


 

THE MOST RESPECTED BRAND
IN THE INDUSTRY

In a new question this year, consumers identified the CENTURY 21 Brand as the “most respected in the industry.”

Twenty-two percent of adults surveyed identified the CENTURY 21® System as the “most respected in the industry,” with the nearest competitor (RE/MAX) trailing by a significant five percentage points.
CENTURY 21 - Most Respected Brand
 
 

THE LEADER IN BRAND AWARENESS

In 2012, the CENTURY 21® System continued to maintain the highest brand awareness level among consumers presented with a list of other real estate organizations; a trend we have upheld since 1999.
Leader in Brand Awareness

 

THE MOST RECOGNIZED NAME
IN REAL ESTATE

As in previous years, consumers in 2012 continued to identify the CENTURY 21® System, from a list of real estate organizations, as “the most recognized name in real estate.”

Thirty-five percent of adults surveyed recognized the CENTURY 21® System as the most well-known brand. The nearest competitor (RE/MAX) trailed by a substantial six percentage points.

 

Most recognized

 





 

 

Study Source: 2012 Ad Tracking Study. The survey results are based on 1,204 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.

 

  • Brand awareness, Consideration and Likelihood to Recommend questions based on a sample of 1,204 respondents at a 90% confidence level, with a margin of error of +/-2.4%.
  • Recognition and Respected questions based on those who had awareness of the brand. Results are significant at a 90% Confidence level, with a margin of error of +/- 2.4%.

The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods:

  • Wave 1 between February 5th – February 19th 2012
  • Wave 2 between August 12th- August 26th 2012